Many of these fun games and challenges got turned into Youtube videos, and JackUltraMotive’s Youtube channel soon started to grow. Games like Hide 'n Seek or car limbo, recreating famed vehicles or scenes from movies like Fast and Furious or the “Cars” Pixar series, and even Cannonball-esque “road trips” and high speed runs gave Jack and his friends a nearly endless source of content, and allowed him to engage with viewers in a way that was relatable. While many online gamers are known for their superior sim-racing skills, JackUltraMotive and his friends really started to gain traction as they formulated some fun “mini-games” and driving challenges that were both entertaining and easily emulated by followers. Indicative of the digital world that we live in, Jack quickly got online and started playing with friends, which spawned Twitch and YouTube sessions, which started to grow an online following. Jack, who goes by the online persona of JackUltraMotive, admits to getting into gaming as a middle schooler, but quickly gravitated towards racing and car games like Forza, Dirt, and even Grand Theft Auto. This Ford Focus RS is an example of those teenagers who are inspired by the video games like Forza and Gran Turismo that are responsible for keeping the car enthusiast alive in the next generation. Thankfully, there is still a small margin of teenagers who are still interested in the car tuning culture that started in the '60s and was raging in the post-Fast and the Furious 2000s that many of us claim to be a part of, and the reality is, that small margin of teenagers is largely inspired by the video games they were watching or playing since before they got their license. For those who do choose to get their license after turning 16, many are turning to appliance cars like hybrids or compact SUV’s, not the muscle cars that riddled the high school parking lots in the '60s and '70s, or the sport compacts like the Honda Civics, Acura Integras, Volkswagen Jettas, Mazda Miatas, Subaru WRX’s, or Mitsubishi EVO’s that were common in the late '90s and early 2000s. With options like Uber and Lyft that allow them on-demand rides anywhere they want with a pay-as-you-go model that doesn’t require any monthly commitment of overhead like maintenance, gas, and insurance, many teenagers are avoiding vehicle ownership all together. It’s no secret that the next generation of teenagers have less of a desire to drive than ever before.
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